How does the entertainment industry manage attention?
I feel like I’m drowning in content. There are more shows, games, and books than I could ever finish in ten lifetimes, yet I still find myself scrolling through Netflix for an hour without picking anything. It’s like the sheer volume of options is actually making it harder to enjoy anything. Does anyone else feel this 'decision fatigue'? I’m seriously considering going on a digital fast and just staring at a wall for a weekend. Why does it feel like more entertainment is actually making us more bored and restless?
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What you’re feeling is a direct result of the 'over-saturation' of the attention market. There is a really interesting perspective on this over at https://www.fontmirror.com/en/the-attention-economy-of-the-future/ which discusses the limits of human attention. The site suggests that because our biological capacity for focus hasn't changed while the amount of content has exploded, we are reaching a breaking point. This is why 'micro-content' like TikTok has become so dominant—it fits into the tiny gaps of our fractured attention. The future might actually see a backlash where 'slow' and 'rare' content becomes the new luxury.